Categories

Solo Categories
Works that stand on their own...
Best Banner Ad / Promotion
Banners of all kinds, sizes, shapes and forms.
Best Rich Media Ad / Promotion
Rich media ads allow the consumer to initiate or interact with the ad or promotion in a web format. Ads can combine multiple technologies and effects..
Best Branded Content
Online ads, pages, content that brands a company or a product. Can include skins for players, overlays, and similar uses..
Best Blog
Company blogs, specialty blogs, blogs that have a purpose of promoting, branding, reviewing or otherwise presenting content for a consumer.
Best Micro-Site
Sites designed to launch a new product or model, as satellites to a main site.
Best In-Stream Video Ad
Traditional 15 - 60 second spot created for TV, re-purposed for internet.
Best Online Spot
Spot created specifically for internet streaming in any resolution.
Best Viral Online Spot
Spot created specifically for viral intent, placement and results.
Best Game / Advergame
Advertising gets it's game on! Games that are clearly built around a brand and where the brand becomes integral to the game.
Best In-Game Advertising
Static ads within the game environment, 2D and 3D images and objects either branding or promotional.
Best Pre-Game Video
Video ads run pre-game play or as a game is loading.
Best Mobile Graphic Banner Ad
Static or clickable banner ad designed for non-PC based mobile devices.
Best Mobile Video Ad
Traditional 15 - 30 second spot created for TV, re-purposed for non-PC based mobile devices.
Best Mobile App / Platform
Interactive games, informational, commerce and other applications created for a mobile platform.
Design Categories
The poets & purists of the advertising arts...
Best Graphic Design
The balance and composition of all the pieces come together effectively to make the page ad or campaign a beauty to behold.
Best Copy Writing
In advertising, words drive the concept and the success of a brand or a product..
Best Typography
Beautiful, elegant or artistic use of the letter form created for page, ad or campaign.
Best Photography
Your photography is the key visual element in an ad, promo or campaign, etc..
Best Illustration
Computer generated, traditional, 2D or 3D, or any combination, your illustration is created for an ad, promo or campaign, etc..
Best Animation
Your animation is created for an ad, promo or campaign, etc., in traditional mediums or Computer generated.
Best Video
Your video is created for use in an ad, promo or campaign, etc..
Best Motion Graphics
Motion graphics move you and your audience, and were created for an ad or campaign, for branding or promotion.
Best Website Design
Website designed for branding a company, a product, an individual or an organzation.                                                                                                          Back to top of page
ITV Categories
ITV, the future of Digital Television.
Best ITV Branded Theme
Consumer selectable themes for personalization.
Best ITV Branded Showcase / Micro-Site
Dedicated Advertiser Location / Virtual Channel.
Best ITV Non-Linear Ad
Overlay or Non-Overlay ads.
Best ITV Promotion On Demand
Consumer selectable promotions.
DOOH Categories
Digital-Out-Of-Home is one of the fastest growing sectors of Digital Advertising.
Best Original DOOH Content
Video, ads or presentations created exclusively for a DOOH platform.
Best DOOH Campaign
Effective and innovative promotional campaign using DOOH platform(s).
Best DOOH Branding Campaign
Effective and innovative branding specific campaign using DOOH platform(s).
Best DOOH Integrated Campaign
The DOOH campaign is central to a complete integrated campaign package.
Best DOOH POS Campaign
The DOOH platform is used effectively brand, promote or in other ways support the Point Of Sale,
Best DOOH Use Of Interactive Media
The DOOH platform and content are initiated by or interact with the consumer.
Best Innovative Use Of A DOOH Platform
The DOOH platform is used in exciting, effective ways either through innovative use of technology or of the platform..
Best Experiential DOOH
The consumer is transported into or captured by an experiential environment or situation created by a DOOH platform.                                             Back to top of page
Campaign Categories
Complex, strategy driven advertising.
Best Social Network Campaign
Targets the users of existing major social networks includes dedicated channels, brand profile pages, branding wrappers and widgets as a packaged campaign.
Best Custom Community
Custom community website launched to allow visitors to align themselves with a brand or it's product(s)
Best Branding Campaign
Digital campaign is focused specifcally on branding a company or product(s).
Best National Campaign
Your digital interactive advertising, branding, or marketing campaign is focused countrywide.
Best Local Campaign
Digital campaign is focused on your direct locale, your province, prefecture, state, parish, city or town.,
Best B2B Campaign
Digital focused campaign directly targeting business to business marketing.
Best Public Service Campaign
Digital, nteractive campaign by or on behalf of organizations, Charities, Non-Profits, government agencies with a public service message.
Best Cultural Campaign
Museums, Arts, Cultural Organizations informing and educating the public on the arts, culture, history or traditions.
Best Multi-Cultural Campaign
Digital, interactive campaign reaches out to an audience in two or more languages, dialects, races or cultures.
Best Environmental Campaign
Your digital, interactive public awareness campaign targets environmental issues such as wildlife, conservation, health & safety, pollution, etc.
Best Digital Integrated Campaign
Your advertising, branding, marketing campaign includes multiple digital platforms and media elements                                                                                 Back to top of page
Global Reach Categories
The world is yours!
Best Global Campaign
Your public service campaign reaches globally across cultures, languages and borders to address global concerns or issues.
Best Global Public Service Campaign
Your public service campaign reaches globally across cultures, languages and borders to address global concerns or issues.
Best Global Viral Campaign
Your campaigns takes advantage of the globalization of the internet and social networking sites worldwide.
Technology / Experimental
Masters of the Universe (or at least their own)...
Best Innovative / Experimental
You sleep, eat and work all in the same chair, but you don't notice because you are creating wondrous things. You are reaching the outer limits of the medium.
The Wild Card
Practically anything goes. Spec Ads and anything else as long as it doesn't break any national or international law.                                                            Back to top of page 
Student Categories
The Advertising Icons of Tomorrow...
Challenge - Water
Water is more and more becoming scarce in much of the world, in particular the developing world. Create an awareness campaign.
Challenge - 2020
Countries around the globe will be hotly competing to host World Expo 2020. Create a campaign to host the World Expo in your Country, pick the ideal City or location.
Challenge - Energy Drink
Your client has just developed a formula for a new energy drink. Come up with a name, brand and campaign for it.
Best Student Website Design
Excellence in branding, design & design elements, user interface/useability, navigation and structure.
Best Student Video
Excellence of photography, editing, script, score, technique and overall composition.
Best Student Animation
Excellence in script, design, imagery, technique and overall composition.
Best Student Photography
Your photography is the key visual element in a digital ad or campaign.
Best Student Illustration
Computer generated, traditional media or a combination of both, your illustration is created for an ad or campaign.
Best Student Graphic Design
Color, composition, balance of style, type, fashion, elegance, all the pieces come together effectively to make the page, ad or campaign a beauty to behold
Best Student Typography
Beautiful, elegant or artistic use of the letter form created for page, ad or campaign.
Best Student Campaign
Superb overall design, cohesiveness, and excellence in concept and execution. Can be integrated or not.                                                                         Back to top of page

 

 

 

 

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